Chennai: Tanishq, India’s largest jewelry retail model from the home of Tata has unveiled an unique assortment, ‘The Chozha’ with the intent of celebrating the thalassocratic empire and to unravel the treasure trove of divine splendour.
The Regal assortment attracts its inspiration from 3 key pillars of the dynasty. The magnificent temple structure that are embellished with stone sculptures and wall work showcasing the creative prowess, cultural depth & unforgettable legacy of The Cholas. The Sangam poetry and literature denoting the ‘verses of the clever’; influence of which might be felt even right now in Tamil literature. The Chola bronzes within the type of the symbolic coinage & sculptures with ornamentations epitomises grace, class and etherealism with divine mudras pulsating life into the sculpture. These have additionally been impressed by the indomitable girls of the Chola dynasty who displayed traits of wit, valour & benevolence, similar to the Pudhumai Penn of right now.
Tanishq’s ‘Chozha’ assortment is an ode to the Dynasty in truest kind with items capturing the intricate particulars of the gopurams on the one hand & with inscriptions in Tamili on the opposite. The Tamil fonts of the Golden Period, engravings impressed by the beautiful structure and the coin silhouettes really evoke a way of pleasure and immediately transcends the wearer into the Golden Period. The painstakingly complete and superior craftsmanship is meticulously detailed to permeate the glory of the Chola rule. Every bit has a narrative, a chunk of the historical past, a story of the fantastic Chola age that the Pudhumai Penn of right now will need to immerse herself in.
Talking on the launch of this beautiful assortment, Arun Narayan, VP Class, Advertising and marketing & Retail, Tanishq, Titan Firm Restricted stated, “Our historical past and tradition are integral to who we’re as a folks, giving us a way of id and pleasure. We’re due to this fact delighted to dedicate a really particular assortment this festive season that’s impressed by the structure, arts and craftsmanship of a really golden period in our historical past. Tanishq ‘Chozha’, a group of beautiful and genuine jewelry that brings alive the tales, icons and legends of this wealthy legacy“.