PHOENIX, Sept. 22, 2022 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB: MFON), a world supplier of personalised reward options that drive buyer acquisition, frequency and spend, introduced right this moment that Kim Carlson has joined Mobivity as Chief Income Officer. Carlson will use her huge experience in cell gaming and promoting to drive Mobivity’s income operations and work to speed up development following the profitable deployment of its Related Rewards answer to main gaming publishers and types.
Carlson brings greater than twenty years of expertise constructing and main income development for conventional and digital media organizations. Most not too long ago, she was Head of International Income at Aarki, a cell Demand Facet Platform, which was acquired by main cell video games platform Skillz in 2021. Beforehand she served as CRO at international cell adtech firm Taptica via its acquisition by Tremor Worldwide. Carlson’s prior income management expertise consists of roles at Infospace, Marchex, InMobi and Appnique.
“I couldn’t be extra excited to welcome Kim to the Mobivity management group. Her expertise growing income technique and main groups because the early days of the cell gaming and cell promoting business will probably be invaluable in accelerating the expansion and adoption of our Related Rewards know-how,” mentioned Dennis Becker, Mobivity Chairman and CEO.
“Though the cell gaming and promoting markets have grown tremendously over the previous decade, there are a selection of growing headwinds as handset producers adhere to guard client privateness,” added Kim Carlson. “I consider Mobivity’s Related Rewards is the suitable answer on the proper time, uniquely leveraging model audiences to assist cell app entrepreneurs drive environment friendly new person acquisition. Seeing the outcomes that Mobivity’s Related Rewards have delivered to sport publishers, and given my expertise within the business, I couldn’t go up becoming a member of the Mobivity group at this inflection level of development. I’m excited to pursue this unimaginable alternative.”
As Chief Income Officer, Carlson will lead all new gross sales, current consumer development, advertising and marketing, and consumer companies operations for the corporate. She may even help in company technique and lead business partnerships.
Mobivity’s cloud-based Related Rewards™ know-how delivers billions of provides and promotions, constructing giant, owned audiences for a few of the world’s greatest manufacturers. By its partnerships with main sport publishers, digital operators, and advert networks, Mobivity connects a large universe of shoppers to its broad community of manufacturers. Consequently, digital shoppers obtain and play extra video games, and earn real-world rewards which might be redeemed in-store, driving acquisition, frequency, and retention for manufacturers and sport publishers. For extra details about Mobivity, go to or name (877) 282-7660.