When Alejandra Leal and Brittany Muller got down to open up their very own meals truck three years in the past, the duo had one stipulation: they needed to do one thing completely different.
In Albuquerque, lots of the meals vehicles at the moment centered on typical road meals fare like tacos, tortas and burritos and whereas these have been common, Leal stated she needed to verify her meals truck served one thing else.
Realizing that their nascent meals truck would most probably be parked exterior of breweries, Muller and Leal turned to a favourite snack of bar hoppers — wings.
Within the three years since launching, Wing It Up has earned a legion of followers, sufficient to the place Muller and Leal might open up their very own retailer entrance location, years earlier than they thought it could even be attainable.
Wing It Up, at 317 Gold SW, on the intersection of 4th Avenue and Gold, opened Could 14.
Although Wing It Up has many devoted prospects with many touring from Grants, Los Lunas, and Bernalillo through the first week as a brick-and-mortar restaurant, Muller stated that once they first launched as a meals truck, prospects have been weary to attempt choices that weren’t tacos and burritos.
“Nobody needed to attempt the wings,” Muller stated.
To persuade prospects to provide them a shot, Muller stated her cousin donned a rooster mascot go well with and started handing out samples wherever the meals truck was parked.
Quickly, the meals truck was met with extra demand than they may sustain with and frequently offered out when it opened up store.
Leal and Muller credit score the success of their meals truck to 3 issues — serving an merchandise that’s completely different, offering nice customer support, and most significantly, serving up high quality wings.
The demand was additionally sufficient to maintain the less-than-a-year-old meals truck afloat when the coronavirus pandemic hit.
“Unhappy to say, COVID destroyed a whole lot of companies,” Leal stated. “For us it was the opposite manner round. We blew up when COVID hit.”
To maintain the enterprise open, Leal and Muller parked their meals truck at their home within the South Valley and started at-home deliveries to prospects all throughout Albuquerque and Rio Rancho.
“Individuals have been simply calling us left and proper and we might ship throughout Albuquerque … wherever we (might) discover individuals that really needed meals,” Leal stated. “And after that we simply stored getting cellphone name after cellphone name after cellphone name.”
Regardless of incomes a faithful following for his or her rooster wings, neither Leal nor Muller have any formal culinary coaching.
Muller, who handles many of the cooking, stated she discovered prepare dinner as a teen from her grandmother.
“She principally confirmed me all the pieces I wanted to find out about cooking,” Muller stated.
The 2 selected opening a meals truck after Leal’s father died in an accident and left her some cash.
“We simply went for it,” Leal stated. “There was no turning again.”
Wing It Up dishes out its namesake merchandise in boneless, bone-in, breaded and “bare” varieties, rooster tenders, rooster sandwiches, french fries and sides like fried pickles.
Prospects can select from greater than 20 completely different sauces and rubs — together with a Sizzling Cheeto possibility — to decorate up their rooster wings and fries.
Wing It Up is open from 11 a.m. to 7 p.m. Tuesday by Thursday, and from 11 a.m. to 9 p.m. Friday and Saturday. It’s closed on Sunday and Monday.
For extra data, go to fb.com/wingitup2019