As a part of FN’s annual Girls in Energy difficulty, we requested greater than 15 footwear execs who’ve stepped into distinguished new roles this yr to speak about overcoming obstacles and their recommendation for the following technology.
Vivienne Lengthy was promoted to REI’s chief advertising officer late final yr after beforehand serving as VP of promoting since July 2019. Previous to REI, Lengthy was an adjunct school member at College of Washington and held a number of management positions at Starbucks, The Clorox Firm, and Microsoft.
Right here, Lengthy discusses how she overcame a profession barrier, not holding your self again, and why mentors are essential.
My management mantra:
“In my new position, I imagine will probably be much more essential to be visionary and modern, whereas staying true to our core mission and goal. Guaranteeing the model is related to the following technology of REI members and clients is high of thoughts. Staying true to our goal means we should continually distill and talk the essence of the model and mission in every part we do, whereas additionally being cautious to not overcomplicate issues.”
My largest alternative and largest problem:
“Our largest alternative and problem is to include expertise to construct one-to-one relationships with our members. Whereas doing this, we should additionally be certain that an genuine, human relationship with our clients is entrance and heart as we allow all folks to take pleasure in time exterior.”
Probably the most important profession barrier I’ve confronted and the way I overcame it:
“Working onerous is a key ingredient to persevering with to progress in a single’s profession progress nevertheless it isn’t enough. It’s essential for ladies, particularly ladies of coloration, to have mentors all through their careers to determine essential expertise and behaviors, and to navigate challenges at work. I’ve discovered that comfortable expertise resembling resilience, flexibility, and vulnerability are as essential as onerous expertise. I’ve realized that you simply don’t should have a sure management model to achieve success, however you do want to point out outcomes, to construct work relationships, be prepared to tackle completely different assignments, and to advocate for your self and what you need in your profession.”
Recommendation for ladies beginning out of their careers:
“Early in my profession, I had questions on having the ability to juggle having a household, being an ideal mom, and doing effectively in my profession at a senior stage. I feel I discovered that ladies don’t should make trade-offs and select anybody over the opposite. It’s essential to not maintain your self again and work out steadiness as early in your profession as attainable. In truth, being an ideal mom and working a family means being empathetic, nurturing, and understanding, and studying to prioritize, which additionally makes you simpler at work.”
The chief who has had essentially the most affect on me and why:
“As a director at Starbucks, Annie Younger-Scrivner acknowledged my potential, mentored me, and gave me worthwhile alternatives to study and present my management. It’s essential to have somebody at a senior stage find time for you, coach you, and offer you suggestions. I do know I might not be at this stage if it weren’t for her funding in me. Girls can tremendously profit from each female and male position fashions and those that may give them recommendation, particularly at inflection factors of their careers.”