THE WHAT? Ladies’s style and way of life model Who What Put on has been acquired by digital model firm Future Publishing.
THE DETAILS The buy-out will see Who What Put on be a part of 200 manufacturers in Future’s portfolio, with the acquisition increasing Future’s attain to greater than 20 million readers each month.
Ohana & Co acted as unique monetary adviser to Who What Put on within the transaction.
Zillah Byng-Thorne, Future’s CEO, stated, “At Future, we’ve constructed a robust secure of girls’s way of life manufacturers that join with audiences throughout the globe round style, magnificence, and way of life. We’re thrilled to drive this additional with Who What Put on. Collectively, our experience and synergy is a platform for development in current and new audiences.”
THE WHY? In accordance with Future, the acquisition will ‘additional reinforce its management within the magnificence and style vertical.’
Hilary Kerr, Co-founder and Chief Content material Officer of Who What Put on, stated, “Since our launch in 2006, Who What Put on has been and can proceed to be a pioneer in each type of digital content material, from web site and social media to stay stream buying, podcasts, and extra. We’ve created a permanent model that can stay for generations to come back. We’re excited to affix forces with Future as we proceed to scale, leveraging our proprietary expertise and working mannequin.”