FitFlop, a globally famend wellbeing footwear model, is scouting for areas to arrange manufacturing operations within the nation, based on a senior firm official.
“From the manufacturing viewpoint, it’s at present Asia proper now, notably Vietnam and China. We’re additionally taking a look at Thailand to diversify our manufacturing. Part of our operations staff is at present visiting potential manufacturing areas right here in India,” Gianni Georgiades, CEO, FitFlop India, advised BusinessLine.
He was talking on the launch of the corporate’s first unique retailer in India in Chennai on Wednesday.
When pressed for a tentative timeline for commencing manufacturing in India, Georgiades stated the corporate is exploring all alternatives and it might arrange operations when the chance comes up.
Launched in 2007 by Canadian entrepreneur Marcia Kilgore, FitFlop produces bio-mechanically designed boots, sandals, and footwear that enhances the physique construction, joint alignment and pure motion. It’s at present accessible in round 65 nations. Priced upwards of Rs 7,000, FitFlop merchandise fall within the premium class.
“Now we have a brand new world model technique that’s been created over the previous 12 months and India varieties one of many strategic pillars of that technique. The nation is without doubt one of the largest open toe markets on the earth and we really feel that we now have a chance to ship our merchandise right here,” Georgiades stated, including, “Secondly, there’s a chance to supply native for native, which can also be one thing that we’re investigating.”
Tie-up with Metro Manufacturers
In January, the UK-based way of life and wellness footwear firm entered right into a strategic partnership with Metro Manufacturers to completely retail and distribute FitFlop footwear in India throughout numerous platforms and channels and to leverage Metro Manufacturers’ experience within the Indian market to construct FitFlop in India.
FitFlop is now accessible at Metro and Mochi shops, in addition to all multi-brand shops, e-commerce, and on-line marketplaces. As per the partnership, Metro Manufacturers may also act as a distributor to numerous different footwear retail chains throughout India to develop FitFlop’s footprint within the nation. Metro Manufacturers is current throughout 136 cities and 30 states.
Nissan Joseph, CEO of Metro Manufacturers Ltd, stated rising middle-class earnings and aspirations, and consciousness round wellness following the Covid-19 pandemic, augured properly for branded gamers, as customers globally shift in the direction of branded merchandise.
On plans to develop FitFlop model shops, Joseph stated, proper now the main focus is on increasing in premium malls and excessive streets in Tier-1 cities, whereas making FitFlop merchandise accessible in Tier-2 and three cities by way of the Metro and Mochi model shops.
“When the time is correct, we’ll take a look at opening FitFlop unique model shops in Tier-2 and three cities. So the technique is absolutely to cascade down from Tier-1 cities, however with out ignoring the tier-2 and three cities,” Joseph added.
Could 11, 2022