Nike is becoming a member of the mental health conversation in a significant method with a brand new podcast.
With Psychological Well being Consciousness Month right here, the athletic big has launched a brand new podcast, titled “No Off-Season.” The primary episode debuted at the moment and new episodes will publish weekly within the Nike Skilled podcast feed through Apple Podcasts and Spotify.
In keeping with an announcement, the podcast goals to take away the stigma round asking for assist and options conversations round overcoming psychological well being hurdles. Additionally, Nike defined that the hope is to point out people who find themselves going through psychological well being challenges that they don’t seem to be alone and that there’s energy in asking for assist.
The podcast will function conversations with a number of notable Nike athletes who’ve confronted psychological well being points, and Nike described the conversations as “empathetic” that “will serve each the communities that want them most and the podcast-listeners in every single place.” What’s extra, Nike stated “No Off-Season” will discover how individuals cope with tough feelings whereas and addresses subjects akin to anxiousness, melancholy, PTSD and others.
The talks are led by Dr. Shairi Turner and Natalia Dayan, who’re with the not-for-profit psychological well being group Disaster Textual content Line.
The primary episode options NBA star Karl-Anthony Cities. Subsequent conversations will embody Olympic silver medal-winning track-and-field star Raven Saunders, embellished Paralympic athlete Tatyana McFadden, Olympic medal-winning gymnast Laurie Hernandez, double amputee marathon Boston marathon winner Marko Cheseto and others.
The podcast is releasing at a time when the conversations is likely to be wanted essentially the most. Citing commissioned analysis on behalf of Nike and Disaster Textual content Line, the athletic model revealed in an announcement that roughly 1 in 2 (47%) athletes solely search psychological well being sources after they expertise one thing traumatic. Additionally, the analysis revealed 66% of athletes who don’t actively have conversations about psychological well being need to discuss it, however have no idea what sources can be found.
The commissioned analysis additionally revealed one thing constructive: 95% of athletes reported that taking time to pause and replicate every day mace a distinction.
Nike stated through assertion that the commissioned analysis befell between Sept. 28, 2021 and Oct. 1, 2021, and featured a sampling of two,376 energetic People ages 18-45.