Australian jewelry model Francesca have introduced a six-part video collection shining a light-weight on a few of the non-traditional journeys to motherhood to rejoice this Mom’s Day.
The combinational video and weblog collection sees six girls inform their tales of motherhood, hardships, love and progress, sharing a few of the eventualities individuals don’t have a tendency to consider on Mom’s Day.
The collection comes from sisters and co-owners of Francesca, Hannah and Rachel Vasicek, and options personalised jewelry items from Francesca’s locket and ‘Etch’ collections which permit prospects to create their very own piece of jewelry with the inclusion of photographs and engraving.
The collection consists of co-owner Hannah’s story of discovering out whereas pregnant that her child’s arm
could be naturally amputated in utero and could be born with limb-difference.
Then there’s Michelle, who was recognized with infertility after most cancers remedy in her teenagers however later discovered she was pregnant after a automotive accident a few years later. She tragically miscarried, however the realisation that she may turn into pregnant motivated her to chase her dream of changing into a mom.
Zaid, a latest refugee to Australia from Eritrea, spent seven years in a refugee camp in Uganda to make a safer life for her future household, whereas Abby struggled via eight years of IVF remedy on her journey to turn into
pregnant along with her daughter Remi.
Renee is navigating Mom’s Day annually with a heavy coronary heart, mourning the lack of her personal mum who handed away when Renee was 15 years previous, and Alana is elevating two step-daughters and figuring out the connection as a step-mum on Mom’s Day, in addition to her personal younger organic daughter.
Hannah and Rachel Vasicek clarify the inspiration behind the marketing campaign, “as a feminine led firm with a majority of feminine workers members, now we have seen all of it – the ups, downs and challenges of changing into a mum. We all know that everybody’s story is vastly completely different and it was actually essential for us to recognise the highs and the lows.”
“We hope that this marketing campaign sheds gentle on the truth of motherhood and that everybody feels included whether or not they’re, or eager to be a mom, that is an effort to make nobody really feel alone of their journey,” they continued.