Tel Aviv – Dietary Progress Options, Ltd., launches Wholesome Heights KidzProtein and KidzProtein Vegan to assist youngsters’s growth. The brand new product line contains 10 merchandise: KidzProtein is available in chocolate, vanilla, and strawberry; KidzProtein Vegan is available in chocolate and vanilla.
Initially launching within the US, the brand new dietary shakes which embrace each dairy and plant-based formulation can function a nutritious and scrumptious breakfast or a wholesome tasty snack between meals. They comprise a proprietary mix of micro- and macronutrients demonstrated to assist optimum childhood development and growth, in addition to a fruit and veggie mix. They complement an present product line proven in a medical examine to assist youngsters develop in peak and weight.
“There’s a excessive demand from dad and mom for a dietary shake system for kids to assist on a regular basis wellness,” remarks Liron Fendell, CEO and Managing Director for Dietary Progress Options. We created our evidence-based Wholesome Heights KidzProtein vary in each dairy and vegan variations to assist the distinctive dietary wants of youngsters together with these with dairy allergy symptoms. Milk allergy is the most typical allergy amongst youngsters, in addition to intolerance to lactose.”
KidzProtein and KidzProtein Vegan present 10g of protein and a full array of nutritional vitamins and minerals. The versatile line permits dad and mom to sneak the added vitamins into smoothies and different recipes. “It’s formulated to fill widespread dietary gaps,” explains Fendell. “You can not idiot youngsters; the product must be designed for taste in addition to their wants and preferences. The merchandise comprise actual fruit and veggie powders for an additional enhance of vitamin.” KidzProtein and KidzProtein Vegan are additionally supplemented with omega-3 fatty acids, that are extremely necessary for mind and cognitive well being and neurological growth. This nutrient is usually poor in youngsters’s diets.
Innova Market Insights stories that the most well-liked flavors for NPD proceed to observe these of the standard shakes market, particularly chocolate, vanilla and strawberry within the first three in 2019-2021. Plant-based is the quickest rising declare on merchandise positioned for kids and is rising in most classes for kids. Normally merchandise for kids are being reformulated with options which are standard and trending typically merchandise, together with immune well being, clear, plant-based and vegan.
KidzProtein Vegan is a superb addition to a baby’s weight loss plan to make sure they’re getting sufficient protein, nutritional vitamins, and minerals to gasoline their our bodies and brains. It incorporates elevated ranges of iron, zinc, vitamin B12, and folate to deal with particular dietary gaps usually present in vegan diets.
“We’re excited to lastly provide a totally plant-based system to serve youngsters who can’t devour dairy or who adhere to a vegan weight loss plan,” says Kaitlin Cushman, M.S. Director of Product Growth and Schooling at NGS. It was necessary for us to incorporate vegan merchandise to make sure much more youngsters have entry to our merchandise, and to take action with out compromising on high quality, effectiveness, or taste. Our easy-to-drink formulation comprise all the identical micro and macro vitamins as our non-vegan formulation, and style nice. They’re an ideal method for choosy eaters or these with dairy intolerances to achieve the mandatory vitamins to assist development and growth.”
KidzProtein Vegan contains pea protein and fava bean protein. Together, these two proteins contribute all the important amino acids, creating an entire protein supply.
“The launch of the Wholesome Heights KidzProtein line within the US is a key think about our development technique,” provides Fendell. “We will probably be increasing the product line into different international markets and into extra distribution channels.”
About Dietary Progress Options
Dietary Progress Options, Ltd. (NGS) is a world dietary well being firm centered on the well-being of youngsters. NGS develops, produces, and sells clinically examined dietary complement formulae for kids based mostly on 20 years of medical analysis into pediatric vitamin at Schneider Kids’s Medical Centre, Israel’s largest pediatric hospital. The dietary dietary supplements market has skilled super development lately, however most consideration has been centered on grownup customers and youngsters beneath three years of age. The three–12-year-old demographic represents a bigger market alternative, and NGS is very differentiated from its opponents to raised seize this chance with clinically examined merchandise and an increasing portfolio.
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