Moreover, the homegrown footwear maker, which is backed by fairness fund TPG Development and QRG Enterprises, additionally plans to increase its providing within the high-margin girls and children portfolio, Campus Activewear CFO Raman Chawla mentioned.
As a part of that, Campus will strengthen its community of unique model shops (EBO) and improve its omnichannel presence and on-line gross sales.
“Campus will proceed to construct the D2C channel for driving premiumization and progress in different shopper segments like girls and children. We anticipate that these initiatives will considerably improve our community protection throughout India,” Chawla advised PTI.
The corporate additionally plans to rent extra fingers to complement its gross sales community growth.
Presently, Campus has round 100 unique model shops, of which round 65 are company-owned and the remaining are on the franchise mannequin, he mentioned.
In FY21, Campus added 190 new distributors whereas within the first half (April-September) of FY22, it added 53 distributors.
The Delhi-based firm, which has an put in capability to fabricate 25.6 million pairs yearly, mentioned it has achieved gross sales of round Rs 1,000 crore from April to December 2021.
Chawla additionally raised issues over inflationary stress on the important thing uncooked materials inputs and mentioned it has pressured the corporate to go for round a 5 per cent worth hike in FY21.
Whereas the pandemic impacted FY21, its revenues from operations have been Rs 711.28 crore.
The corporate has been rising at a CAGR of 25 per cent within the final 10 years, Chawla mentioned.
Whereas speaking about e-commerce, he mentioned 20 per cent of its enterprise is now coming from new-age digital gross sales channels. “It has gone up from Rs 20 crore to Rs 400 crore within the final three years,” Chawla mentioned.
Round 75 per cent of its gross sales come from non-metro cities and tier-I areas contribute the remaining.
As a part of its technique, the corporate is specializing in the home market and it believes that it has sufficient headroom to develop. Citing a Technopak Report, Chawla mentioned the sports activities and athleisure footwear market is round Rs 9,000 crore, which is shifting towards branded gamers.
Campus Activewear claims a market share of 17 per cent in branded sports activities and athleisure footwear trade in India by worth for FY21.
The corporate filed a draft purple herring prospectus (DRHP) final yr and has proposed a proposal on the market (OFS) of 5.1 crore fairness shares by promoters and current shareholders within the preliminary public providing (IPO).
These providing shares within the OFS embody promoters Hari Krishna Agarwal and Nikhil Aggarwal and traders resembling TPG Development III SF Pte Ltd and QRG Enterprises Ltd.
At current, promoters maintain a 78.21 per cent stake within the firm, TPG Development and QRG Enterprises personal 17.19 per cent and three.86 per cent, respectively. The stability 0.74 per cent stake is held by particular person shareholders and present workers.