The athleisure firm, recognized for its expensive leggings and yoga pants, stated Tuesday it’s increasing the resale program it launched final 12 months in two states to its 394 US shops and on-line.
The retailer stated all returned objects might be cleaned and evaluated for resale by a partnership with Trove, an business knowledgeable in recommerce. The chain will then provide the permitted objects for resale on lululemon.com
The worth of the present playing cards clients obtain will differ, relying on the kind of merchandise traded in and its situation as soon as it is permitted for resale.
The retailer will provide $5 for tank tops, t-shirts, brief and lengthy sleeve shirts and shorts, $10 for hoodies, sweatshirts, sweaters, pants, crops, leggings, attire, and luggage and $25 for Lululemon coats & jackets.
That is one thing, and it retains garments out of landfills. However for a corporation that sells shirts for $60 and hoodies for $120, you will not be getting an enormous return in your funding. You could possibly get higher gives on different secondhand shops: Used Lululemon garments go for a lot increased costs elsewhere.
“Lululemon Like New is only one instance of how we’re working in direction of making a round ecosystem and providing methods to increase the lifetime of our product,” stated Maureen Erikson, Lululemon’s senior vice chairman of International Visitor Innovation. “Shopping for secondhand is not a development, it is a new regular right here to remain — our pilot proved that our group is captivated with collaborating in recommerce.”
Neil Saunders, retail analyst and managing director at GlobalData Retail, famous that different activewear manufacturers have additionally jumped into reselling their used merchandise, together with Nike, Adidas and Patagonia.
“Resale is right for Lululemon as its well-designed, high-quality merchandise are constructed to final and have a comparatively lengthy lifecycle,” Saunders stated. “Furthermore, when purchased new, Lululemon objects are costly so there’s a sturdy demand for barely cheaper options within the secondhand market.”
One problem within the resale of sportswear, he famous, is customers involved by the concept that somebody has already worn — and sweated — in these clothes.
“Nonetheless, by controlling the method itself fairly than promoting by way of third-party platforms,” Sanders stated, “Lululemon can overcome a few of these objections because the model has a status for prime quality, good customer support and reliability.”